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Marketing & Communications Market Trends in the Financial Services Sector for 2021

Marketing & Communications Market Trends in the Financial Services Sector for 2021

Pearce Doorley Market Update, Financial Services, Marketing...

Marketing and Communications started to pick up again at the end of 2020 and has continued to go from strength to strength.

Marketing and Communications in 2021 is going to be all about innovation. It is going to be about changing the dial and doing things differently. Over the last 2-3 years, while the big financial institutions have lost a lot of talent to the FinTech sector, they have also managed to bring some back and these people are now innovating how the larger Financial Services organisations do business.

We will still see the regular amount of Marketing Manager roles across Communications, Campaigns, and Brand but these roles will be more about backfilling existing roles than a lot of newly created roles. What we will see is a lot more strategic Marketing roles. Most large and small financial organisations are looking to align their marketing teams a lot closer to their product teams so that they can drive product innovation, spot gaps in the market for new products or services, and help product teams develop the best products to launch in market.

These roles and people will have a varied background across marketing and communications with experience of leveraging data, research, and automation but candidates will have to have an in-depth understanding of their chosen sector from insurance to everyday banking to investments. This will be across the B2B and B2C channels.

A lot of internal communications roles were filled in 2020 but there does seem to be a high demand for PR Managers / Media Managers in 2021 as organisations look to build their brands post COVID-19.

It seems every Banking, Wealth, and FinTech company are currently trying to hire a Head of Growth Marketing who is more focused on pulling together the performance of all digital marketing teams and channels.

The marketing candidate pool is very active at the moment, it is a very tight candidate market for junior to mid-level roles, while the market for senior candidates is unbelievably strong and there are a lot more active candidates than roles currently available.

Most in Demand Roles:-
• Strategic Senior Marketing Managers
• Head of Growth Marketing
• PR Manager
• Digital Marketing Specialists

To learn more about the Marketing, Communications, and Sales salaries within the Financial Services sector please fill in the below form and download our NEW Financial Services Salary Guide & Market Trends Report Australia 2021.

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