Most in Demand Skills for 2021 - Marketing, Communications & Sales in Financial Services

Most in Demand Skills for 2021 - Marketing, Communications & Sales in Financial Services

Pearce Doorley Market Insights, Career Advice

Most in Demand Skills for 2021 - Marketing, Communications & Sales in Financial Services Sector

If you’re a hiring manager or looking for your next role, you’re probably wondering what the hiring and employment landscape is going to look like once the dust of the pandemic settles.

The unprecedented disruption inflicted on jobs and the workplace by the coronavirus pandemic has left many organisations and professionals rattled and wondering what 2021 will bring.

The workplace is changing, and this year more than most, the skills required have evolved.

And with many organisations starting to return to growth, they are now considering the people and skills that they need to protect their future.

So, what Sales and Marketing skills will be in greatest demand for the Financial Services sector in 2021?

Here is a list of the most in-demand hard skills in a post-COVID world.

  1. Marketing Automation - Marketing automation can decrease the amount of work, while increasing leads and sales, so it’s not surprising that more companies are using this technology to get more done. Automation isn’t just about sending out emails. Instead, it’s about fulfilling business goals with the correct strategy. A true understanding of data, the software platforms, applications, and technologies is paramount.
  2. New Business Sales - Those who can effectively relate to customers, who enjoy developing relationships, create sales pipelines and understand the sales funnel, work with cross-functional partners, and sell into the highest levels of the business. Professionals who know how to close the deal and balance high-volume KPIs, whilst maintaining a strategic and customer-centric approach.
  3. CRM & Loyalty - Customer-centric Digital Marketers are growing in demand. Organisations are looking for experience across data analytics and the ability for transforming data into business intelligence, as well as creating or integrating CRM platforms or systems into a marketing toolkit.
  4. Account Management - Account Managers, and in particular Customer Success Managers are in high demand by companies now more than ever. Focused on nurturing client relationships, Account managers have two primary objectives: retain clients’ business and grow those opportunities. Encouraging customer loyalty and above all customer satisfaction.
  5. eCommerce - Those with a skill for driving performance on an online site and know-how in content, product scheduling, digital data, and marketing, as well as those who can identify areas for improvement, and plan promotional activities across digital and traditional channels.
  6. Content Creation - As organisations bring creative control and content management in-house, they need professionals that are competent in creating content from creative concept to final execution, across different formats – written, video, and audio content. From blog posts, videos, podcasts, eBooks, social posts, events, and even user testimonials – it’s essential to understand how each piece of content can add value to your audience, support the brands' authenticity and the go-to-market strategy.
  7. Digital Project Management - The demand for Digital Project Managers is on the rise as more companies are shifting from traditional work processes to digital ones. Professionals have a mix of digital marketing and account management skills, strategy and execution skills. They understand the scope and scale of the online-based projects and organises tea and budgets accordingly, whilst using different collaboration software, cloud storage, online task management tools.
  8. Digital Marketing - Experts that can manage all partnerships across email campaigns, SEM and SEO, paid advertising, and loyalty management. The best digital marketers have a broad insight across all digital touchpoints, from social media to app and platform management.
  9. Business Development - Involved with the creation and development of long-term relationships with both existing and new customers, markets, and relationships. Strong commercial awareness, target-driven, creative, and analytical.
  10. Data Science - With more data being collected and available than ever before, data analysis and the ability to be able to present and visualise this to senior business leaders is key for any marketing team. Data science is all about analysing and interpreting complex data, thereby helping organisations to make better, more informed, and more timely decisions. Data Scientists draw upon skills and knowledge such as a strong understanding of machine learning algorithms, the creation of data models, and the ability to pick out business issues and suggest suitable solutions.
To learn more about the Marketing, Communications, and Sales roles within the Financial Services sector please fill in the below form and download our NEW Financial Services Salary Guide & Market Trends Report Australia 2021.

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