The Brand Marketing AD will be the APAC Brand Guardian, and the voice between global brand, the APAC business, and in-country marketing. The role will manage integrated regional marketing campaigns and be accountable for overall brand strategy in APAC. As the global brand representative for the APAC Markets, the AD will be responsible for ensuring all branded and product content distributed on a regional and country level are aligned with global brand practice and standards. Building strong and trusting relationships with in-country marketing Heads and regional business leaders as well as with legal, IT and compliance teams will be a core aspect of the role, in order to influence and align these parties with global brand practice. The AD will be the project manager for global brand initiatives which are rolled out in the local markets and will be expected to have experience in delivering end to end integrated marketing campaigns.
To be successful in this role you must be a senior brand marketing professional from the financial or professional services industry, ideally with experience in the investment-related industry. You must have proven experience of managing large scales brand campaigns within an international large scale business, covering ATL, BTL and content development on a regional or global level. Equally as crucial is the ability to build excellent working relationships with multiple teams and individuals on a global level and the ability to influence, persuade and engage stakeholders and peers.
This is a rare opportunity for a talented brand professional to join a global employer brand of choice within the financial industry, which offers unlimited career progression and mobility opportunities.
The SR Group (Hong Kong) Limited is acting as an Employment Agency in relation to this vacancy.